Tag Archives: small business marketing

What does your marketing look like at 30,000 feet?

I know that it’s a little late to be thinking about your 2014 marketing strategy, but for many, the first quarter of a calendar year is still the “waiting period” for marketing and advertising investments, with planning foremost on the … Continue reading

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The one killer app that could break out your brand

How much would you be willing to spend for a marketing channel that reached on average 92% of the people in your market, including 92% of Millennials (18-34), 94% of Gen X’ers and late Boomers, and 89% of Boomers and … Continue reading

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Three social media mistakes that make your brand look bad

Everyday I encounter the output of those entrusted with their company or organization’s brand making mistakes on social media that make them look bad. I’m not saying “less effective,” or “marginal,” but wrong, bad, ignorant, even disappointing! Here’s my rant, … Continue reading

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