Tag Archives: content marketing

How many ways can you leverage your content?

As long as I can remember in my professional career, the phrase “content is king” has resonated powerfully in my ears. Whether you are producing a blog or a morning show, what you say and how you say it, i.e.: … Continue reading

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Maybe you’ve been writing your headlines for the wrong audience

Monday at the Poynter Future of News Audiences forum, the director of audience development at Upworthy, Andrew Forrest basically said that the key to their wild viral content success is in how they write headlines. Upworthy is a content curator … Continue reading

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