Category Archives: Story

Maybe you’ve been writing your headlines for the wrong audience

Monday at the Poynter Future of News Audiences forum, the director of audience development at Upworthy, Andrew Forrest basically said that the key to their wild viral content success is in how they write headlines. Upworthy is a content curator … Continue reading

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Uncovering your story

What’s your story? How do you decide what to tell prospects, stake-holders, donors, or community members about you and your organization? What does it take to get around the cliches and the descriptors that don’t distinguish your unique reason for … Continue reading

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