Category Archives: Advertising

What does your marketing look like at 30,000 feet?

I know that it’s a little late to be thinking about your 2014 marketing strategy, but for many, the first quarter of a calendar year is still the “waiting period” for marketing and advertising investments, with planning foremost on the … Continue reading

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Why is one ad so much more memorable than another?

During the big holiday selling season of 2013, one television commercial stood out among the sea of thousands of ads as a heart-warming yet powerfully effective demonstration spot for this product. It started out as we follow this apparently angst-ridden … Continue reading

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