Image courtesy of oana roxana birtea/ FreeDigitalPhotos.net
If you are a leader in a non-profit, or running a small business, the next six weeks will be among the busiest of the year for you; the run up to Christmas and year-end.
So maybe this isn’ t a great time to add to your “to-do” list, but let me remind you of an investment that will pay dividends next year, make you feel good, and is just the right thing to do.
Say “thank you.”
What’s your story?
How do you decide what to tell prospects, stake-holders, donors, or community members about you and your organization? What does it take to get around the cliches and the descriptors that don’t distinguish your unique reason for existing?
Over a series of posts, we want to examine the power of story; beginning with identifying distinctives through crafting verbage to choice of communication channels.